2015: Is Europe becoming more dementia friendly?
Understandings of the DFC in the country
In Norway, DFC is an awareness raising campaign to influence attitudes and behavior among the public in general, and in customer facing professions so that people with dementia can experience more understanding and get adequate help, and feel enabled to participate in the daily life of their neighborhoods.
This work in Norway is currently led by the Norwegian Health Association. There are 29 regions in Norway currently working to become DF.
Steps to build a DFC in the country
The main steps to building a DFC in Norway are:
- Sign a collaboration agreement with the Norwegian Health Association and approve that they, as a community, want to work towards becoming more inclusive of people with dementia.
- Establish a working group. The group develops a plan for the process of becoming dementia friendly. The group should include people with dementia and carers.
- The Norwegian Health Association delivers educational workshops to equip people working in retail, or other businesses, with the skills needed to understand and support customers with dementia. This also includes everything from taxi drivers, hairdressers to waiters.
- The Norwegian Health Association collaborates with the different communities and helps them to increase the media attention and to highlight positive initiatives or outcomes
Communities willing to become dementia friendly are invited to follow these main steps, also they are provided with educational and informational material on dementia (brochures, films, etc).
The symbol is unique for the DFCs. The logo is used along with the logo of the county. It is provided to businesses, initiatives or other services which have undergone training in how to respond better to the needs of their clients with dementia. The symbol is provided as a sticker
Measuring and monitoring progress
In Norway, a long-term evaluation is planned. This evaluation will involve two different surveys, one that will be completed by the general public and another one which will be completed by people with dementia. Similar surveys were carried out before the DFC programme was launched and this initial data (baseline data) will serve as a basis for comparison with the subsequently acquired data. There is also a continuous and ongoing evaluation of the outcomes
Examples of DFC in the country
In Norway, the municipality of Moss has been working towards becoming dementia friendly since 2014. They have worked to increase awareness of dementia among staff working in retail and taxi drivers. It is planned to expand this work to staff working in banks, staff working in public transport and to the general public.
The work developed in other municipalities such as Ulstein and Bærum is similar to the one described for Moss.
Last Updated: Monday 18 July 2016